COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name

Public Relations in Healthcare Instituitons

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
HIM 305	Fall	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Required
Course Level	-
Mode of Delivery	-
Teaching Methods and Techniques of the Course
Course Coordinator	-
Course Lecturer(s)	-
Assistant(s)	-

Course Objectives	The objective of the course is to give an in depth understanding of the importance of public relations in healthcare institutions and let the students to learn all the stakeholder in healthcare sector.
Learning Outcomes	The students who succeeded in this course; The importance of the concept of public relations in health institutions, to give satisfactory information related with the mentioned stakeholders they will learn to communicate effectively with the stakeholders mentioned in the health institutions.
Course Description	The course will provide students with a detailed education in an academic period in order to inform the students about the issues related to, health communication, health promotion, communication techniques and communication methods, factors affecting socioeconomic and cultural status, socioeconomic and cultural location, .
Related Sustainable Development Goals

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Managment Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Required Materials
1	Definition of the concept of Public Relations, Public Relations and scope, the devolopment of public relations,	Lecturer notes and recommended books
2	Reveals the need for PR reasons in Health Care. İmportance of Public Relations in Health Care	Lecturer notes and recommended books
3	Concepts close to Public Relations. PR and communications	Lecturer notes and recommended books
4	Concepts close to Public Relations; PR and colors, body language, logos and slogans.	Lecturer notes and recommended books
5	Concepts To Public Relations; Public Relations and Advertising,	Lecturer notes and recommended books
6	Concepts To Public Relations; Public Relations and Marketing, Public Relations and Publicity, Public Relations and Propaganda	Lecturer notes and recommended books
7	In Class Activity: Case Analysis	Lecturer notes and recommended books
8	Midterm	Lecturer notes and recommended books
9	Form of Organization Health Care Public Relations, Public Relations Departments Structure	Lecturer notes and recommended books
10	Health Care public relations actives; lobbying, sponsorship, image building	Lecturer notes and recommended books
11	Health care PR target audience, adn the definition of the target audience	Lecturer notes and recommended books
12	Health care Public Relations and Effective media management and media adaptation, media selection	Lecturer notes and recommended books
13	Public Relations department of health care Intercompany PR; scope and applications.	Lecturer notes and recommended books
14	Public Relations and non-health care	Lecturer notes and recommended books
15	Public Relations department of health care institutions need to have people who will do the task properties	Lecturer notes and recommended books
16	Review of the Semester

Course Notes/Textbooks
Suggested Readings/Materials

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	15
Presentation / Jury	1	10
Project
Seminar / Workshop
Oral Exam
Midterm	1	25
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	4	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: 16 x total hours)	16
Study Hours Out of Class	15	3	45
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	7	5
Presentation / Jury	1
Project
Seminar / Workshop
Oral Exam
Midterms	1	15
Final Exams	1	15
		Total	158

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

Program Competencies/Outcomes

* Contribution Level

To be able to acquire and use theoretical and practical knowledge in the field of health management.

To be able to create and use new information by integrating information in the field of health management with information from different disciplines

To be able to solve the problems that require expertise by using scientific research methods.

To be able to solve a problem in the field of health management by using appropriate problem solving techniques.

To be able to transfer the current developments in the field of health management with the data and to transfer them systematically to the groups in and out of the field in written, oral and visual form.

To be able to critically examine the norms governing corporate culture and organizational communication, to develop them and to take action to change them when necessary.

To be able to develop implementation plans in health management field and to evaluate the results within the framework of health services management quality processes.

To be able to act by considering social, scientific, cultural and ethical values in the stages of data collection, interpretation and announcement while managing health institutions.

To be able to take responsibility as an individual and a team member in the problems encountered in the related field applications while managing health institutions.

To be able to plan and manage the activities of the employees whose under their responsibility while managing health institutions.

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

To be able to collect data in the areas of “Health Management” and communicate with colleagues in a foreign language.

To be able to speak a second foreign at a medium level of fluency efficiently.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest